Brent van der Heiden

Brent van der Heiden

Co-Founder & CEO at MapAtlas

Brent van der Heiden is Co-Founder and CEO of MapAtlas. He built MapAtlas out of a conviction that developers and businesses deserve location APIs with fair pricing and genuine end-user privacy. No surprise billing, no routing queries through US infrastructure, and no compromises on GDPR compliance.

Before MapAtlas, Brent co-founded MapMetrics, a decentralized navigation platform that pioneered drive-to-earn and community-owned location data in the DePIN space. He was quoted in Forbes on how Web3 location data gives users transparency that Big Tech hides from them, spoke at TOKEN2049, and appeared as a DePIN track speaker at NFT Paris 2025.

His writing covers the full stack of modern location technology: geospatial APIs, AI search visibility, and how mapping infrastructure powers the listing, logistics, and hospitality products that millions of people rely on every day.

Areas of expertise

  • Geospatial APIs and Mapping Infrastructure
  • Location Data for AI Search Visibility (AEO)
  • GDPR-Compliant Mapping for EU Businesses
  • Route Optimization and Geocoding APIs
  • Real Estate, Hospitality, and Logistics Use Cases
  • Answer Engine Optimization (AEO)

Speaking & press

All articles by Brent van der Heiden

How to Appear in Google AI Overviews as a Local Business (2026)
Insights

How to Appear in Google AI Overviews as a Local Business (2026)

Google AI Overviews now appear on 15% of searches and are replacing the local pack for many queries. Here is what local businesses must do to get cited in Google's AI-generated answers.

March 12, 2026·14 min read
How to Build an Interactive Heatmap in JavaScript (2026)
Tutorial

How to Build an Interactive Heatmap in JavaScript (2026)

Step-by-step tutorial: build a density heatmap in JavaScript using MapAtlas. Covers data formatting, intensity weighting, colour gradients, and real-world use cases like foot traffic and delivery demand.

March 9, 2026·13 min read
JSON-LD Schema for Local Businesses: Get Cited by AI
Guides

JSON-LD Schema for Local Businesses: Get Cited by AI

The complete LocalBusiness JSON-LD markup that gets you cited by AI. Includes geo, hasMap, areaServed, and sameAs, the location fields most guides skip.

March 5, 2026·9 min read
How to Get Your Business Cited by Perplexity AI
Guides

How to Get Your Business Cited by Perplexity AI

Perplexity AI has 100M+ monthly users and cites businesses differently from Google. Learn the exact citation playbook for local businesses in 2026.

March 2, 2026·8 min read
How Gemini AI Decides Which Local Businesses to Recommend
Guides

How Gemini AI Decides Which Local Businesses to Recommend

Gemini pulls from Google's Knowledge Graph, GBP, and schema markup. Learn the exact signals Gemini uses to recommend local businesses and how to optimise for them.

February 26, 2026·8 min read
Route Optimization API: Cut Delivery Costs by 30% With 50 Lines of Code
Tutorials

Route Optimization API: Cut Delivery Costs by 30% With 50 Lines of Code

Use the MapAtlas Routing API to optimise multi-stop delivery routes, enforce time windows, avoid EU Low Emission Zones, and display the result on a map in 50 lines of code.

February 23, 2026·10 min read
Why Your Tourism Attraction Is Invisible on AI Travel Queries
Insights

Why Your Tourism Attraction Is Invisible on AI Travel Queries

80% of travellers use AI for trip planning in 2026. Learn why most tourism attractions are invisible to AI engines and the exact schema signals that fix it.

February 19, 2026·7 min read
How to Build a Healthcare Provider Finder Map (GDPR-Compliant)
Tutorials

How to Build a Healthcare Provider Finder Map (GDPR-Compliant)

Build a GDPR-compliant doctor finder map with specialty filter, postcode search, isochrone travel-time overlay, and patient privacy by design. Full JavaScript tutorial.

February 16, 2026·9 min read
Why 45% of Consumers Now Use AI for Local Recommendations
Insights

Why 45% of Consumers Now Use AI for Local Recommendations

45% of consumers now use AI for local recommendations. See the data and learn what location signals actually move AI engines to recommend your business.

February 12, 2026·7 min read
How to Build a Live Driver Tracking Map for Delivery or Rideshare Apps
Tutorials

How to Build a Live Driver Tracking Map for Delivery or Rideshare Apps

Build a real-time driver tracking map with WebSocket GPS updates, smooth marker interpolation, route display, and ETA calculation using the MapAtlas Maps and Routing APIs.

February 9, 2026·9 min read
NAP Consistency for AI Search: Why Mismatched Addresses Kill Your ChatGPT Visibility
Guides

NAP Consistency for AI Search: Why Mismatched Addresses Kill Your ChatGPT Visibility

Mismatched business addresses across directories can make you invisible to ChatGPT and Perplexity. Learn how NAP consistency drives AI search visibility and how to fix it.

February 5, 2026·10 min read
Build a Real Estate Property Map with Clustering in Under 100 Lines
Tutorials

Build a Real Estate Property Map with Clustering in Under 100 Lines

Build a property listing map with price-label markers, clustering, address search, and price range filter in under 100 lines of JavaScript using the MapAtlas Maps API.

February 2, 2026·9 min read
Why Your Hotel Is Invisible on ChatGPT (And What To Do About It)
Insights

Why Your Hotel Is Invisible on ChatGPT (And What To Do About It)

AI travel referrals grew 17x from mid-2024 to early 2025. Yet most hotels still don't show up when travelers ask ChatGPT for recommendations. Here's why, and the structured data fixes that change it.

January 29, 2026·9 min read
Isochrone Maps Explained: How to Show What's Reachable in 15 Minutes
Tutorials

Isochrone Maps Explained: How to Show What's Reachable in 15 Minutes

Build isochrone maps with the MapAtlas Routing API. Show delivery zones, catchment areas, and drive-time polygons in JavaScript with complete code examples.

January 26, 2026·11 min read
The Complete AEO Guide for Local Businesses (2026)
Guides

The Complete AEO Guide for Local Businesses (2026)

Answer Engine Optimization explained: how local businesses can get recommended by ChatGPT, Perplexity, and Gemini. Covers structured data, NAP consistency, content freshness, and the 29 signals that determine AI visibility.

January 22, 2026·11 min read
How to Add a Store Locator to Any Website Without Google Maps
Tutorials

How to Add a Store Locator to Any Website Without Google Maps

Build a fully working store locator with search, map, and list panel in under 80 lines of HTML and JavaScript, no Google Maps, no billing surprises.

January 19, 2026·10 min read
83% of Restaurants Are Invisible on ChatGPT, A Study of 190,000 AI Results
Insights

83% of Restaurants Are Invisible on ChatGPT, A Study of 190,000 AI Results

Local Falcon analyzed 189,905 ChatGPT results vs 16.4M Google results. 83% of restaurants don't exist on ChatGPT. Even 4.8-star restaurants with 1,000+ reviews are invisible. Here's why.

January 15, 2026·8 min read
How to Use the Geocoding API to Validate 10,000 Addresses in Bulk
Tutorials

How to Use the Geocoding API to Validate 10,000 Addresses in Bulk

Python script for bulk geocoding and address validation using the MapAtlas Geocoding API. Rate limiting, retry logic, confidence scoring, and EU address format specifics.

January 12, 2026·11 min read
Only 1.2% of Local Businesses Get Recommended by ChatGPT. Here's Why the Rest Are Invisible.
Insights

Only 1.2% of Local Businesses Get Recommended by ChatGPT. Here's Why the Rest Are Invisible.

A landmark study of 350,000 business locations reveals that AI-powered discovery is 30 times more selective than Google. Learn what separates the 1.2% from the rest.

January 8, 2026·11 min read
Address Autocomplete API: How One Field Lifts Checkout Conversion by 35%
Tutorials

Address Autocomplete API: How One Field Lifts Checkout Conversion by 35%

Add address autocomplete to your checkout in React using the MapAtlas Geocoding API. Reduce cart abandonment, speed up mobile entry, and validate addresses at input time.

January 5, 2026·10 min read
How AI Finds Your Website in 2026: Why Your Site Needs to Be a Data Hub, Not a Landing Page
Insights

How AI Finds Your Website in 2026: Why Your Site Needs to Be a Data Hub, Not a Landing Page

AI agents don't browse, they query. If your website can't answer machine requests with structured data and APIs, you're invisible. Here's what the shift means and how to act on it.

January 1, 2026·9 min read
Google Maps API Alternatives for EU Developers (2026)
Comparisons

Google Maps API Alternatives for EU Developers (2026)

Google Maps API costs are rising and GDPR compliance is complicated. Here are the best alternatives for EU developers, compared on pricing, data residency, and developer experience.

December 29, 2025·6 min read
How to Style a Custom Branded Map (Dark Mode, Colors, No Watermarks)
Tutorials

How to Style a Custom Branded Map (Dark Mode, Colors, No Watermarks)

Style a fully branded map in 2026: change background, roads, and water colors, add dark mode toggle, remove watermarks, and match your design system exactly.

December 25, 2025·9 min read
Your Website Is Invisible to AI Without Location Data and Fresh Content
Insights

Your Website Is Invisible to AI Without Location Data and Fresh Content

73% higher AI visibility with consistent location data. 76% of ChatGPT's top citations were updated within 30 days. Learn why location metadata and content freshness determine AI discoverability.

December 22, 2025·9 min read
Google Maps API Pricing in 2026: The True Cost Breakdown
Guides

Google Maps API Pricing in 2026: The True Cost Breakdown

Google Maps API pricing is more complex than it looks. See the true cost at 10K, 100K, and 1M requests/month, and how MapAtlas compares at roughly 75% less.

December 18, 2025·8 min read
The EU Developer's Guide to GDPR-Compliant Map APIs
Guides

The EU Developer's Guide to GDPR-Compliant Map APIs

GDPR compliance for map APIs goes beyond EU data centres. Learn why CLOUD Act exposure still applies to US providers, and what true EU data sovereignty requires.

December 15, 2025·9 min read
How to Add Interactive Maps to Your Website | JavaScript Tutorial (2026)
Tutorial

How to Add Interactive Maps to Your Website | JavaScript Tutorial (2026)

Add interactive maps to your website in minutes. Step-by-step JavaScript tutorial covering markers, popups, geocoding search, and React/Next.js integration with MapAtlas.

December 11, 2025·9 min read
Switching from Google Maps API: What EU Developers Choose Instead
Comparisons

Switching from Google Maps API: What EU Developers Choose Instead

Unpredictable pricing, GDPR friction, and zero support. Here is why EU developers are moving away from Google Maps API and what they are using instead.

December 8, 2025·9 min read
Vector Tiles vs. Raster Tiles: Which Should Your Web App Use in 2026?
Tutorials

Vector Tiles vs. Raster Tiles: Which Should Your Web App Use in 2026?

Vector tiles or raster tiles? Learn the real performance, styling, and compatibility trade-offs to make the right architectural decision for your mapping project.

December 4, 2025·12 min read
What Is AEO (Answer Engine Optimization)? The Complete 2026 Guide
Guides

What Is AEO (Answer Engine Optimization)? The Complete 2026 Guide

AEO is the practice of optimising your business for AI answer engines like ChatGPT, Perplexity, and Gemini. Learn what it is, how it differs from SEO, and why location data is the foundation.

December 1, 2025·10 min read