Brent van der Heiden is Co-Founder and CEO of MapAtlas. He built MapAtlas out of a conviction that developers and businesses deserve location APIs with fair pricing and genuine end-user privacy. No surprise billing, no routing queries through US infrastructure, and no compromises on GDPR compliance.
Before MapAtlas, Brent co-founded MapMetrics, a decentralized navigation platform that pioneered drive-to-earn and community-owned location data in the DePIN space. He was quoted in Forbes on how Web3 location data gives users transparency that Big Tech hides from them, spoke at TOKEN2049, and appeared as a DePIN track speaker at NFT Paris 2025.
His writing covers the full stack of modern location technology: geospatial APIs, AI search visibility, and how mapping infrastructure powers the listing, logistics, and hospitality products that millions of people rely on every day.
Areas of expertise
Speaking & press

An MCP server lets AI agents call real tools. A map MCP server gives them live geocoding, search, and routing. Learn what it is and why it matters in 2026.

Map matching turns noisy GPS traces into clean paths on the road graph. Learn how Hidden Markov Models, OSRM, and Valhalla work

Open map data is freely licensed geographic data anyone can use and build on. Learn how OpenStreetMap, Overture, and GERS shape it in 2026.

An isochrone map shows every place reachable within a given travel time from a starting point. Learn how isochrones are computed on the road network

Hotels are now bookable inside ChatGPT and Perplexity. 90 days of live AI hotel booking data: which properties get cited, and what to ship now to be visible.

A vector tile is a small binary file containing geographic features for a single map tile. Learn how vector tiles work, why they replaced raster tiles in modern web maps

AI trip planners and AI hotel finders now drive a measurable share of bookings. Here are the 7 structured signals that decide whether your property appears, with a 90-day case study (672 Google clicks).

A thematic map shows the spatial pattern of a single subject like population, election results, or rainfall. Learn the main types (choropleth, dot density

Where to find the Flock cameras map: DeFlock crowd-sourced 336,000+ ALPR locations into OpenStreetMap, building the largest open surveillance registry.

OpenStreetMap is the free, open, crowd-sourced map of the world. This guide explains what it is, how it differs from Google Maps

HD maps are centimetre-accurate, machine-readable maps that tell self-driving cars where the lane lines, signs, and stop bars are.

Latitude measures north-south position, longitude measures east-west. This guide explains how GPS coordinates work, the format conventions you will meet in production

AI hallucinated addresses are common in ChatGPT, Perplexity, and Gemini. Here is why location hallucinations happen, how often, and how verified geo data fixes them.

Location-specific FAQs are what AI search actually cites. ChatGPT, Perplexity, and Google AI Overviews skip vague answers. Replace generic Q&A with FLUQs to get cited.

Database-to-database SEO: AI search now matches structured user context against structured entity data, not keywords. Here is what changes for location discovery in 2026.

ChatGPT Ads self-serve launches April 2026. Location-based businesses with complete geo data score higher on AI ad relevance. Here is what to prepare before bids open.

AI agents booking hotels autonomously via Google AI Mode and Perplexity. Here is the location data agentic AI evaluates and why most properties never get picked.

DirectionsService, DistanceMatrixService, Heatmap Layer and Drawing Library are all deprecated. Here is the complete migration checklist, replacement APIs

Google Ask Maps with Gemini AI launched March 12. Here are the location attributes it evaluates, why listings with thin geo data hide, and how to fix it fast.

Airbnb AI search now processes 800+ signals including conversational query matching. Here is how vacation rental hosts keep listings visible after the 2026 ranking

Google Ask Maps for property listings: launched March 12, 2026, powered by Gemini. It ranks on attribute match, not proximity. Here is what hospitality must fix now.

Google froze the legacy Places API in March 2025. No new features, capped volume discounts, and a deprecation date that will arrive with 12 months notice.

ChatGPT local business data does not come from Google. Most of it comes from Foursquare. Here is how the pipeline works and what gets your listing into AI

Real estate listing pages in AI search: portals follow standard AEO advice and still hide. The reason is structural. Listing pages are data entities, not content.

AI citation factors split into three layers: domain authority, schema markup, and geo data. The third is what decides AI citation for local queries.

Google AI Overviews now appear on 15% of searches and replace the local pack for many queries. Here is how local businesses get cited in Google's AI-generated answers.

JavaScript heatmap tutorial: build an interactive density map with MapAtlas. Data formatting, intensity weighting, colour gradients

Local business schema in JSON-LD: the complete LocalBusiness markup that gets you cited by AI. Includes geo, hasMap, areaServed, and sameAs

Perplexity AI citations for local businesses: the exact playbook to get cited by an engine with 100M+ monthly users that ranks businesses differently from Google.

Gemini pulls from Google's Knowledge Graph, GBP, and schema markup. Learn the exact signals Gemini uses to recommend local businesses and how to optimise for them.

Use the MapAtlas Routing API to optimise multi-stop delivery routes, enforce time windows, avoid EU Low Emission Zones

Tourism attractions and AI search: 80% of travellers use AI for trip planning in 2026. Here is why most attractions are invisible and the exact schema signals that fix

Build a GDPR-compliant doctor finder map with specialty filter, postcode search, isochrone travel-time overlay, and patient privacy by design. Full JavaScript tutorial.

AI local recommendations now drive 45% of consumer discovery. See the data and the location signals that actually move ChatGPT, Perplexity
Build a real-time driver tracking map with WebSocket GPS updates, smooth marker interpolation, route display, and ETA calculation using the MapAtlas Maps and Routing

Mismatched business addresses across directories can make you invisible to ChatGPT and Perplexity. Learn how NAP consistency drives AI search visibility and how to fix

Build a property listing map with price-label markers, clustering, address search, and price range filter in under 100 lines of JavaScript using the MapAtlas Maps API.

Hotel visibility on ChatGPT: AI travel referrals grew 17x but most hotels still hide from traveler queries. Here are the structured data fixes that get hotels cited.

Build isochrone maps with the MapAtlas Routing API. Show delivery zones, catchment areas, and drive-time polygons in JavaScript with complete code examples.

Answer Engine Optimization (AEO) for local businesses: how to get recommended by ChatGPT, Perplexity, and Gemini with structured data and 29 AI visibility signals.

Store locator without Google Maps: a fully working store finder with search, map, and list panel in under 80 lines of HTML and JavaScript. No billing surprises.

Restaurants on ChatGPT: a Local Falcon study of 189,905 results found 83% are invisible, including 4.8-star venues with 1,000+ reviews. Here is why and what to fix.

Bulk address validation with the MapAtlas Geocoding API in Python: rate limiting, retries, confidence scoring, and EU address formats for 10,000+ records.

ChatGPT local business recommendations are 30x more selective than Google. A study of 350,000 locations reveals what separates the cited 1.2% from the invisible rest.

Add address autocomplete to your checkout in React using the MapAtlas Geocoding API. Reduce cart abandonment, speed up mobile entry, and validate addresses at input time.

AI agents don't browse, they query. If your website can't answer machine requests with structured data and APIs, you're invisible.

Google Maps API costs are rising and GDPR compliance is complicated. Here are the best alternatives for EU developers, compared on pricing, data residency

Style a fully branded map in 2026: change background, roads, and water colors, add dark mode toggle, remove watermarks, and match your design system exactly.

Location data and fresh content drive AI visibility: 73% lift with consistent location data, 76% of ChatGPT citations updated within 30 days.

Google Maps API pricing and licensing in 2026: exact cost per 1,000 calls for Geocoding, Maps JavaScript, Places, and Directions across every SKU.

GDPR compliance for map APIs goes beyond EU data centres. Learn why CLOUD Act exposure still applies to US providers, and what true EU data sovereignty requires.

Add interactive maps to your website in minutes. Step-by-step JavaScript tutorial covering markers, popups, geocoding search, and React/Next.js integration with MapAtlas.

Unpredictable pricing, GDPR friction, and zero support. Here is why EU developers are moving away from Google Maps API and what they are using instead.

Vector tiles or raster tiles? Learn the real performance, styling, and compatibility trade-offs to make the right architectural decision for your mapping project.

AEO is the practice of optimising your business for AI answer engines like ChatGPT, Perplexity, and Gemini. Learn what it is, how it differs from SEO